Portfolio by Heather Shaw
Project 3 of 11
Reserve
Logo Design
Renowned interior design firm SL Design contacted me to create a logo for a hotel concept they were presenting. The concept was fantastic, mixing rich, masculine tones and french damask patterns with natural elements, all of which came together to create the sense of a luxurious wildlife reserve (hence the name). Sadly, the hotel never came to fruition, and this logo was only seen by a very select few.
The second image was one of the other logos I proposed which, as you can see, had a very different feel. Though, I think it's a successful mark, it didn't speak to the luxury and richness of the interior concept, so we went back to the drawing board and opted to go with the "modern damask" version.
